Quick Background: Before I realized I had Lyme, I spent some time in LA working for a Celebrity and Fashion PR/Marketing firm that based most of its operations in events (charities, fashion shows, etc) and parties at their beach house in Malibu. In the age where people do not necessarily believe advertising like they once did in the early 90's (remember when you thought you could purchase a pair of Air Jordan's and add inches if not feet to your vertical?), this type of marketing we participated in is brilliant. We would have celebrities come to the parties in Malibu at the beach house. We would not invite the big-ticket movie stars that tended to keep their private life as 'private' as possible--we invited the celebs that loved being featured in the weeklies (Star Magazine, People, Us Weekly...basically all the gossip magazines that are impossible to ignore while you are checking out at the grocery store).
When the celebrities arrived to the party, they were not met with Paparazzi, but with young interns like myself with professional and non-invasive photographers that we had hired in tow. Any photo op we saw, we would throw a "prop" in their hand. For example, an energy drink we represented was placed in a celebs hand before the picture (or even better, we got a picture of them drinking it), or a branded surfboard whose company was paying us for marketing their image would appear in the background of the picture. We would get "candid" pictures of these celebrities 'using' certain beauty products and release the images and information to all the weeklies. Usually these pictures were shot to feel as if a lucky paparazzo caught a candid shot (we went as far as to shoot pictures through bushes at times to give them authenticity). They would be released in the magazines and the rest is brilliant marketing history.
As an example (she was NOT an attendee at any of our events and this product was never our client, but the analogy will make enough sense without me violating the non-disclosure rights of the company or any celebrity): You may not fully believe that SmartWater is why Jennifer Anniston is so beautiful and has not aged in years while looking at an advertisement of her holding it and smiling. But seeing her, in an assumed candid shot in a celebrity magazine, laughing with her friends while drinking SmartWater in real life, you begin to assume that maybe she does ACTUALLY drink SmartWater and it does help give her that carefree, youthful glow that we all desire. Do you want that beautiful glow, now, dear trashy magazine reader? I'm sure the reader would be running to buy a SmartWater after seeing her drinking it in what is assumed her real life. Get where I'm going with this?
It was not until recently that I was able to put words to this intuitive letting down of walls when one, in any other situation, would usually not do so as quickly. To me, the word that best describes this is "Namaste." One definition is:
|YOU are Awesome. YOU are Brilliant. YOU are Beautiful.|
Believe the message was written directly to you, because I truly believe Shaun wrote this for every single one of us. He wrote it individually for each person who listens to it. That is what gives this song so much power. Please feel free to comment below if this song affects your heart and your soul as deeply as it does mine. God bless Shaun for sharing his divine talents with us all and God bless all who listen to his music and feel the power and warmth of the confidence it brings.